andrew tralongo wake up wake up wake up feature


Andrew Tralongo

The 1975 — One of the biggest bands that you have never heard of.

I have waited for this concert for just over 9 months and it was well worth it. What was supposed to be their third and final album evolved into an ‘era’ for the band. Their sophomore album more self indulgent, kicking off the album with Love Me, and even the title itself; I Like It When You Sleep, for You Are So Beautiful Yet So Unaware of It.

The first, A Brief Inquiry into Online Relationships, was all about… well online relationships; the 15-song album expressed through atmospheric pianos and even spoken word from Siri covering a world of social media and screen-to-screen communication. Songs like Love It if We Made It grew from news headlines and popular throughout the year, quoting the sitting President of the USA which banned them from being played on the radio. The album covering the social media landscape as a whole, and one of my favourite albums of all time.

No, if we’re going to get censored, we’re going to get censored for verbatim quoting the leader of the free world. That is the song in its essence. How weird is reality?

Their next, Notes On A Conditional Form, has taken the same approach of addressing the current state of society, taking a different approach tackling issues like mental health, the ecological crisis and climate change. The first release of the new album was a spoken word piece from 16-year-old climate activist Greta Thunberg. The lead single People screamed its importance to a T with industrial punk rock while taking visual inspiration from lo-fi zines, typography and the ‘look at me’ culture of social media.

All of this hype and anticipation built to a peak when the concert was held on the very same day as the Global Climate Strike where millions of people around the world stop to say enough is enough.

Having a band, and a fan base at that point, which is so invested in this fundamental problem in our society performing on such an important day in making a change is simply inspiring. The band left the stage, Matty (the lead singer) turned around to watch as Greta performed her piece. The audience was silent. Listening to every word. Cheering at every hard point being made. It was inspirational that we can make a change. That people care and that we are ready for change.

We need a system change rather than individual change,
but you cannot have one without the other.

andrew tralongo blog learn by learning feature

Learn by Learning

I’ve been lucky that my job has let me grow and develop new skills. From knowing nothing about Search Engine Optimisation (SEO) to, what I’ve been told, knowing more about SEO than some ‘SEO experts’ in the industry.

I’m not sure how much I believe them, but hey, I’ll take the compliment.

I have learn’t more than just digital marketing though, I have picked up a lot of skills in design and development. I knew a bit of HTML and CSS from high school and uni, having coded my old website, but developed a lot of knowledge in WordPress, even having migrated this very website.

Don’t get me wrong, there were a lot of hick ups along the way (low key thinking that I would have to re-create it form the ground up for the third time) but managed to figure out solutions with some googling and help from friends.

The biggest catalyst for this has been assisting in developing the video production, blog and overall content creation with Xugar.

While editing each video, and even writing the scripts themselves, I watch it through countless times to make sure everything is the best it can be before it goes live. It makes it very easy to digest what is being said and has made it a very effective method of learning more about digital marketing and development. Even better, when I write a script about something design, or something which I don’t really know much about, it forces me to learn more about it.

Even with video production in itself, a year ago I knew what Premiere Pro was and had some brief experience with After Effects, but I never would have pictured myself less than a year later having created full animated videos for clients and directed & produced over 50 videos live on YouTube.

It’s been wild.

Some days are a struggle, but others are a blast.

With every video I produce, every blog post I write, I learn more skills and gain more knowledge; And I want to keep on learning and growing.

But in terms of what’s next?

That I’m still figuring out…

andrew tralongo blog youre kinda an idiot feature

You Are Kind Of An Idiot

Andrew Tralongo

Okay… So, some context:

Last month, Adam J. Kurtz came to Melbourne to talk at The Design Conference with AGDA.

Did I go to see him? No… No I didn’t.

Did I know who he was at the start of June? No… No I didn’t.

I was first ‘introduced’ to him through a few Instagram stories of other designers I follow. With raw typography on saturated backgrounds stating very candid and to-the-point one liners, I was intrigued. So I did a Google, watched his talk at the Adobe Conference and found out about his book Things Are What You Make Of Them.

Now I’m not going to lie; I don’t know why, I barely read books (I can never stay focused on what I am reading. My eyes will be going from line to line, and my brain will be thinking ‘What can I have for lunch today? Maybe a sandwich? Do we have cheese left in the fridge? Nah… I think I finished it yesterday. Maybe I can use brie instead. Will that taste any good? Yea why not, what am I going to do, have a toasted sandwich without cheese? That’s. Absurd.’) but for some reason I’m a sucker for personal development-y books. I really enjoyed The Subtle Art of Not Giving A Fuck. I think it has something to do with that I feel like I’m learning something; if I wanted a ‘story’ I would just turn on Netflix and finish Stranger Things or watch some more Game Grumps. So as a matter of fact, I do know why…

So long story short, I bought his book on “life advice for creatives”.

Now as for my professional development in the industry, I like to think that I have vasty grown and refined my skills across design, project management and general workplace skills. Learning how to talk to clients, how to develop and implement ideas across a team, so on and so forth, as anyone would in their first job. Although, I like to think have been lucky in my experience but also been pushing myself by been thrown in the deep end; willingly and head first at that.

With everything all the skills I have been learning, developing and refining, at every moment I try to simply remember;

“You are kinda an idiot”

It’s important to reflect in what areas I’ve grown and developed, but I try to keep it in the back of my mind to keep me grounded. One of the biggest things which I struggle with at times, but try to embrace as much as possible, is feedback. Reminding myself that I’m ‘an idiot’ is me reminding myself that there is always space to learn and grow.

andrew tralongo blog xugar design week 2019 feature

Xugar Design Week 2019

Andrew Tralongo

A few weeks ago, I gave myself a challenge; To write, film, edit and release a design-focused video every day for a five days straight. This would be the very first Xugar Design Week.

As soon as I planned all the videos out and fully committed to it, I already thought I had bit off more than I could chew. Although as soon as I started actually figuring out what video was about and writing the scripts, I felt more confident in myself that I was going to see it to the end. I decided to try a new format of Podcasting and by the end of the week I had successfully completed the very fist Xugar Design Week! Now that’s its been a few weeks I am still really proud of the content that is out and am keen to give myself another ‘impossible’ task or goal in the next few weeks!

To find everything that we created, here’s a link to find all the content we released.

Now the planning for Xugar Design Week 2020 begins…

andrew tralongo film photography feature munich shadow 2

Film Photography

Andrew Tralongo

I was introduced to the world of film photography in late 2016 by a close friend and the team at FilmNeverDie, a local film haven in Melbourne, Australia. My friend was volunteering in the neighbouring galley and would often be surrounded by their team. A film photographer herself, I would see the images she shot and loved the character and personality within each shot. So after a few months of thinking about whether or not to invest in a camera, I scrounged around the shed to find something I could shoot with; as my step-father used to repair projectors and cameras, I thought there would have to be something lying around there that I could use. I came across an Olympus Multi AF Zoom, a chunky point-and-shoot beast which got me well on my way into the world of film.

Once I bought my first roll of Sunny 16, it quickly grew into a major hobby of mine. I simply love the anticipation of it all. Once you put a fresh roll in and take your first photo, you are forced to wait a week or even a month till you finish it to see how each and every photo turns out. And once you finish your roll, I love hearing the motor in the camera work its little heart out to wind all the film back into its canister. With digital photography being so quick, easy and disposable, I find that film is more thought out and therefore has more character to every image as it costs you to buy, develop and scan every roll. Additionally, I admire the mistakes, its imperfections from the film grain to light leaks and accidental double exposures. You never know how a photo is actually going to turn out.

When I, unfortunately, had to retire the trusty Olympus, I bought myself a Minolta 110 Zoom, another point-and-shoot, which I took with me to Europe for two months. During my travel in Europe last year, I was filling 1-2 rolls nearly every week. It was beautiful and I loved taking photos of the nature, the architecture and the people.

Once I got back home in October, started my internship at Xugar which lead into a full-time job, I’ve really slowed down in how much I have been shooting. Even though photography is a very minor part of my work, I haven’t even finished a roll in 6 months. I want to get back into it more, I’ve got a few ideas, but I need to just have it in my bag or in my hands when I’m going out and just start shooting. Not worry about how it’s going to turn out but just shoot.